Guerilla Ad Vending
Using GPS, internet, a mobile device and mini-projector street vendors can download and display motion advertising on urban surfaces based on their current location. Ads can contain QR-Codes (make your own) which could require the ad vendor to get passerbys to scan the code with their mobile phone and visit a special mobile web page (to perhaps capture information) before the vendor is credited. In this way vendors can earn money in a pay-per-scan model for ad-hoc urban media ads. To limit fraud, the mobile phone scan can link directly to a SMS message from the phone from which the service would reply to the phone with the URL. This way only unique mobile phone numbers are counted as a scan. Advertising can also be done in a ’street-team’ deployment with these mini-ad projector setups.
Something I have been thinking about for while…its great to see the tech arriving. I present an ad-hoc business case here (think physical adsense) however I am much more interested in the possibilities for locative art & gaming (ARG!)
About this entry
You’re currently reading “Guerilla Ad Vending,” an entry on Future Progress
- Published:
- 04.01.08 / 12am
- Category:
- bluetooth wristband, business, convergence, currency, economics, gaming, guerilla ad vending, idea, information awareness, marketing, mini-projector, mobile, mobile computing, modular, musing, people-space, physical adsense, public domain, sensor nets, social development, social technology, society
5 Comments
Jump to comment form | comments rss [?] | trackback uri [?]